What is BTL Agency?

Services of BTL agencies in Odessa

If you ask Google "What is BTL?",you will get a large number of different sites with long texts and muddled terminology, which is understandable only to people "in the subject". In this article, we will try to tell you the key points about BTL services quickly and clearly.
Btl services.

Try to remember the story of your life - you leave your house to go the store to buy food. You arrive somewhere in a crowded place and there is a kid shouts "Start mobile packages of only 50 UAH !!!". The guy is dressed in the uniform of one of the communication operators, pokes the package to each passer through, and whoever is interested he promises bonuses for the purchase. You go further and do not pay any attention to the boy. You enter the supermarket and see pretty young girls who invite you to taste a new curd dessert and buy it at a discount in the department of dairy products. All of the mentioned above activities are BTL activities of modern entrepreneurs and trading companies.

The company that chooses advertising campaigns has only one goal in mind: to attract new customers and increase sales of its product.

It's time to go deep. Why BTL? BTL (means: below the line) according to the legend, which is more than 50 years old, one of the leading managers of the world-renowned company Procter & Gamble, after carrying out the promotion, found that he forgot about the funds that went to the handouts to customers during the last event. Since it is impossible to hide a large expense item, he decided to add it at the end of the list "under the line" of the campaign's main budget.

Engaged in this type of activity are advertising agencies / promo agency.

Carrying out of BTL activities includes:

• The study of Central Asia;
• The choice and location of the promotion;
• Selection and training of the promoter;
• Preparation of handouts to customers;
• Tailoring of clothes for the action.

The following types of BTL activity are also distinguished:

• Distribution of leaflets;
• Image shares - in other words, "charitable actions". The main goal is to create a positive opinion about the company;
• POS materials are a visual impact on the buyer. Large or not very displays with advertising goods are exhibited in places of congestion of potential buyers or companies;
• The mobile zone is a variant, which we considered at the very beginning of the article. Young promoters are behind the counter and attract buyers to test new products from the company;
• Special promotions are whole events that are organized not one day, but all in order to make a brand or tm recognizable and increase sales;
• Shares - mandatory condition - purchase of the goods of the trade mark;
• Competition - it is necessary to make sure the conditions of the competition, after which a person can count on winning a valuable prize from the company;
• Instant winnings - when buying a certain brand of goods for a certain amount, the buyer immediately receives an additional unit of goods to choose from;
• Games - is not so common, but there are cases. The company releases an application for mobile devices for ease of use or hardening; Or releases a game to increase brand awareness.
• What should I look for when choosing an agency to conduct a BTL campaign?

To date, there are a lot of advertising agencies. Some of them function very successfully. In order not to be mistaken when choosing a team, first of all, familiarize yourself with the actions of this kind already held by the company, find out which famous companies and brands have contacted the agency for help and ask them for feedback on the work done.